Starbucks Case Study

Introduction Starbucks strategy focuses on three areas: high quality coffee, intimate service, and environment. Starbucks is working closely with producers in Africa, Latin America, and Asia Pacific to ensure the quality of its products. Starbucks calls all its employees "partners" and is striving to develop the skills necessary to provide the best service to customers. The atmosphere of Starbucks was made after the espresso bar in Europe. The company's goal is to create an atmosphere through the Starbucks "experience" and make the area comfortable and upscale.

Case study # 1 Starbucks is based on the evaluation and recognition of Starbucks growth over the past few decades. Starbucks was founded in 1971. The coffee industry at that time had been declining for nearly 10 years. The consumption of coffee at that time was mainly in the home or "on the go", both at dinner and at the restaurant. In big cities such as New York or San Francisco, they have a special coffee roaster like Pete. The main purpose of Schulz is to use this way of thinking to sell high quality coffee and sell it (CRAIG, BUSSE, BROWN, "Aplia" Kellogg 1).

A case study is considered the most convenient research method to validate the marketing effect of Starbucks. In case study, we will consider the best marketing communication tool including social media marketing to support Starbucks organization development. It is clear that Starbucks international marketing strategy is the main reason for the success of the organization and it is an important tool for strategic management. Case study methods define and explore research and research areas (Kotzab et al., 2005). Analyze and summarize industry best practices while recommending direction to a future company using survey company and its competitor case study, including annual report and company website information. Starbucks relies heavily on non-traditional marketing strategies such as boarding and social media strategies. The Starbucks brand focuses on providing high quality to customers while delivering delicious food at a competitive price.

According to Starbucks case study, Starbucks has adopted appropriate people. Starbucks had an intensive training program for each employee before starting work. Starbucks is aware of the efforts of employees to achieve high performance. In order to receive high performance rewards, Starbucks awarded an enthusiastic greetings, a mugs award and a Starbucks Spirit Award at the Open Forum. Other benefits include increased motivation, training and development to gain commitments, flexible scheduled partnerships, equality, and more. Incentives promote motivation and Starbucks offers incentives and benefits to motivate employees