STAR RIVER ELECTRONICS LTD.

Introduction Star River Electronics is a joint venture between Starlight Electronics Ltd. in the UK and New Era Partners, an Asian venture capital company. Star River Electronics is headquartered in Singapore. We manufacture CD-ROMs for major software companies. Star River has earned high acclaim in the industry by manufacturing high quality discs. Despite the increase in sales, unit price declined due to price competition and growing popularity of alternative storage devices (mainly DVD).

On July 5, 2001, Star River Electronics Ltd. 's new CEO, Adeline Koh, was appointed to make important financial decisions affecting the company' s future economy. Earlier this week, Star River president and former CEO resigned suddenly and admitted a monetary claim. On the first day of her new job, Koh met with her assistant and began talking about the company's most pressing issue. Star Rivers Electronics was originally a joint venture between two companies, Starlight Electronics Ltd. and New Era Partners. Starlight is a British company and Newella Partners is in Asia. Star Rivers, Singapore's manufacturing industry, is a high quality CD-ROM supplier, mainly to major software companies. Thanks to light and multimedia products, the CD - ROM industry grew rapidly in the mid - 1990s. This large boom leads to excess supply by the manufacturer, which led to a sharp decline in price.

Introduction Star River Electronics is a joint venture between Starlight Electronics Ltd. in the UK and New Era Partners, an Asian venture capital company. Star River Electronics is headquartered in Singapore. We manufacture CD-ROMs for major software companies. Star River has earned high acclaim in the industry by manufacturing high quality discs. Despite the increase in sales, unit price declined due to price competition and growing popularity of alternative storage devices (mainly DVD).