Star Appliance Case Study

Star appliance case study: Star appliance is considering expansion of product line, we are considering three different projects, dishwasher, waste disposal and landfill compactor. Judge which projects are worth by determining which projects add value to Star. Therefore, projects that bring the greatest value to Star Appliances are worth pursuing. The current 10% barrier rate should be reevaluated by identifying the weighted average cost of capital (WACC). Then you can see which items can be predicted by predicting the cash flow of each item, by discounting it at WACC to find the net present value, or by solving the internal rate of return.

The case study focuses on the challenges of microwave ovens in the Indian kitchen appliances market. Before the Indian economy was liberalized, only a few local companies played a major role in the kitchen appliance market. However, after opening the market for foreign competitors, global players can also bring to the market by Samsung or LG. We expect great growth over the next few years, so the kitchen appliances market seems to be very promising. However, this emerging market in India is related to several tasks. Initially, the Indian microwave oven market was very successful in the US market of companies holding market share.

Take smart home appliances as an example. A variety of smart home products such as Google Nest, Amazon Alexa, Apple TV, etc. are on the market. In the current centralized IoT architecture, if you want all smart devices to communicate and communicate with each other, you need to build a custom solution or buy it from the same company, as many people do . It is a product. Even if you want Amazon Alexa to be able to adjust the volume of your Apple TV, or saying that Google Nest is raising your home temperature on a cold day, there is not yet an elegant solution. Remember, this is a consumer use case only for the family. Let's extend this idea to enterprise level use cases. In today's centralized architecture, companies that collect information about their machines, products, and processes from various IoT platforms / devices use highly independent data that is rarely used externally.

In 1982, the first case study of this kind of framework was born with the concept of intelligent device network using Carnegie Mellon University's improved cola machine. It became the first device to connect to the internet and reported whether its inventory and new beverages are cold. It was neat. How easy is it? "As of 2016, the vision of the Internet's Internet has evolved through the fusion of multiple technologies, including ubiquitous wireless communications, real-time analysis, machine learning, commodity sensors, and embedded systems: embedded systems, wireless sensor networks , Control systems, automation (including home automation, building automation) and other traditional fields may be useful for realizing the Internet's Internet (IoT).