Standardised Plain Packaging

After enforcement in Australia in December 2012, Britain is the second country in the world and obliges the first standard packaging in Europe to be sold.

For more information, please see the following newsletter of ASH and the Non-Smoking Action Alliance website. This page has a dedicated page on standardized packages, including discussions at major parliaments and links to press releases.

Please see below for the judgment of the High Court on the tobacco industry legal issues on standardized packaging issued on May 19, 2016.

This image shows packaging in accordance with TPD and standardized packing rules. You welcome to save and reuse images, but you must use ASH as source

Australia is the world's first country to ban the company's logo and color and introduce standardized packaging of tobacco products. This law, which took effect on December 1, 2012, also requires an enlarged photograph of health checkup on both sides of the package.

Discussing the need for standardized packaging (formerly known as undecorated packaging), it will take six years for legislation to pass through Congress and then take effect. After the investigation by the Maori problem special committee in April 2012, the government (according to then Deputy Minister of Health Darian Tariana Turia) approved the absence of decorative packaging in principle, but the movement is strongly opposed by the tobacco company He said. From July to October 2012, the Ministry of Health held consultations gathered more than 20,000 entries from public health agencies and the tobacco industry (including materials submitted from overseas). In February 2013, the government decided to work on legislative reform with Australia. A bill that does not require decorative packaging for tobacco products - a smoke-free environment (tobacco plain packaging) amendment law - was launched on December 17, 2013. The bill was first read on 11th February 2014.

Regular tobacco packaging, also called generic, neutral, standard or allogeneic packaging, except for health, allows manufacturers to print brand names only in certain sizes, all brands (color, image, company Logos and trademarks) that are required for removal. Warnings and other legally prescribed information (such as toxic ingredients and tax stamps, font and location on packaging etc). The appearance of all cigarette packages including packaging color is standardized

In regular packaging, all brands of cigarette packages, including colors and logos, are removed, all cigarette packs are forced to become standard colors, and only the brand name of the desired font style and format is displayed . Normal packaging is not white or blue, it is a cool brown shade. In other words, decorative packaging removes marketing mask from packaging and does not reveal the true nature of tobacco: products that kill half of users. In view of the above, the European Respiratory Society (ERS) and the European Smoking Tobacco Prevention Network (ENSP) jointly reaffirm the scientific evidence behind the lack of decorative packaging and encourage each country to implement measures I made a written opinion to do. As part of World Tobacco Day 2016, this document was presented to stakeholders, including policy makers, NGOs, health professionals, scholars, at a high-level event in the European Parliament held in Brussels, Belgium .