Sprite TV Commercial, 'The Spark' Featuring Drake

The release date of Drake's long-awaited first album may still be on air, but he still feels his presence in other ways. Toronto's rapper has partnered with Sprite and has launched the first commercial of the recently released "Spark" campaign. This event is the first global deal of Brand's first global marketing campaign and Drake. "My management team brought it to me, explained the initial idea and the information behind it, and I did my best," Drake told Billboard.com. "This sport truly enhances creativity and enhances new thinking and creativity through music and movies.They understand that my possibilities are based on events of my music career last year. It is a good thing, for the exciting children. "

"Spark" event is a comprehensive marketing campaign including TV, digital, outdoor and mobile applications. "Spark" has two phases. One focused on music and the other focused on movies. This event is composed of creative ads produced by Drake, film director Rik Cordero, and Chinese singer-songwriter Jay Chou. Sprite The "Spark" music project is an online interactive music mixer scheduled to be launched in March and can remix unique music and Drake music using music from artists all over the world. The Sprite "Spark" movie project, launched in April, will provide people with tools and content for editing their own 45 second animation movie.

Perhaps you may see the title of this record in this year's sprite can. In the hip-hop based marketing campaign, the lyrics that Sprite sells are The Notorious BIG, Nas, Vince Staples, and Drake. For Drake's limited edition can, Sprite gets a line from his 2014 single '0 to 100', 'I know you, you know the value of', a keen understanding of Drake 's image Respectively. They can not choose more representative quotes from his records. After all, the music of Drake was to find myself, to protect myself and to have confidence. In this first motto song he is enthusiastic to understand his own self just as before he was "before the label" or "returning Ethan when pushing Subaru's hatchback". And yes, how he runs "6 or 6" through his pain. "Knowing yourself" is a typical Drake song. For him, this is a very nice look.