Spending Power of Children

In today's daily life, children play an important role in the purchasing behavior of their families. In this article, we focus on the impact of retail communications on children's purchasing decisions. Various factors affecting children's behavior are studied. The method used included a thorough observation of the entrance to the child and a subsequent personal interview with the companion. In addition, the interaction of the child with the companion was investigated and his / her rating against the request was recorded.

As a huge target market, advertisers believe that many children have the ability to influence their parents. In 2012 the Advertising Education Foundation estimates children's spending power to be about $ 1 trillion. Children absorb advertisements about various products through television and radio, telephone and electronic media. Both the public and the legislators are concerned about the type of products being advertised to their children - in the Children's Television Act of 1990, the FCC continued to enforce this law more than 20 years later.

Changes in consumer attitudes and purchasing power have brought high purchasing power in the children's market. And the important reason is that the concept of fashion has entered the children's market. Parents with high purchasing power in the children's clothing industry focus on the minds of children who care about the appearance of children, so we incorporate fashion apparel into children's clothing markets. Modern world fashion shows the influence of children's clothing. Furthermore, the word "fashion" comes out in many foreign magazines, designers, consumer society, and so-called children's fashion experts are appearing with the trend of children. For example, Michelle Kouzmine (2005), a children's fashion expert in New York, said children's fashion is starting to attract attention today.

Our children live in a powerful 24/7 media world. In the past decade, the time spent by children and young people in the media has increased dramatically. According to a recent survey, children from 8 to 18 years old now spend an average of 7 hours and 38 minutes a day to play entertainment media outside the school. Because it is very commonly used, the media entertains our children and can inform us in a positive way. However, since most children are not taught to use the media faithfully, many media messages are obese, bullying and aggression, poor self-esteem, depression, poor physical image, dangerous It causes public health problems such as sexual behavior and substance abuse.