Southwest Airlines

Introduction Southwest Airlines was established in Texas and started customer service on June 18, 1971. Three Boeing 737 aircraft were operated in three Texas cities of Houston, Dallas and San Antonio. Today, Southwest Airlines operates 537 Boeing 737 aircraft among 68 cities. Southwest Airlines exceeded domestic monthly passenger ranking for the first time in May 2003. Year-end results for 2009 show that Southwest Airlines achieved profitability for 34 consecutive years. Southwest Airlines has become a major airline with revenues in excess of billions of dollars in 1989 and is the most successful low cost, high frequency point to point operator in the United States.

Southwest Airlines Southwest Airlines was founded in 1971. Airlines are trying to go ahead of the curve by making a difference. Their mission is "to provide top-quality customer service, bring warmth, familiarity, personal pride, and corporate spirit." Their goal is to make travelers happy. With its differentiated strategy, Southwest Airlines is the fourth largest airline in the US, with more than 64 million flights a day and over 64 million flights a day on the day. Despite many recessions in the industry, Southwest Airlines has raised revenues for over 30 years. Southwest Airlines was able to report profits in 2001 even after September 11, but most other airlines showed amazing losses.

Southwest Airlines is the most profitable airline in the history of the United States. The company was founded in 1971, is the first full year of its profit in 1973, Southwest Airlines has profited each year since then. This is 39 years since I wrote this article. Other airlines are coming and going. Other airlines can not compare with Southwest records. I have heard that the flight attendants of Southwest Airlines sing instructions for safety, but I've heard that I have seen them in costumes, but these are sometimes used to make the standard security language more vivid Thing. There is no other airline that is as pleasant as Southwest Airlines.

In 2006, Southwest Airlines achieved profits for 34 consecutive years. The pace of profitability of other airlines seems to be stagnant; Southwest Airlines has been chosen as one of the most respected companies by Fortune 500 magazine (Southwest 2006). The success of Southwest Airlines is closely related to new strategies that are even afraid of other airlines to consider. Southwest Airlines has a distinguished corporate culture and strategic concepts and is the leader of the entire aviation industry. The strategy of Southwest Airlines can be expressed as "short-range, low-cost, high-frequency and peer-to-peer operators" (Fortune Magazine 2006). Many people think that the marketing strategy currently used by Southwest Airlines is a low-cost provider strategy. A low cost provider strategy is a strategy to reduce costs through the value chain system (Broydrick 1995). However, the low cost provider strategy is not a complete solution to all problems.