Southwest Airlines Success: A Case Study Analysis

In this era of intensified competition, service companies can survive through innovation strategies. And find the service from the competitors with reference to people, processes, and physical evidence. The main objective of this white paper is to emphasize the strategy of Southwest Airlines, create a successful model in the aviation industry, and that will be a global benchmark. In this paper, if a service company gives priority to an employee rather than a customer, the company's services are provided by employees and employee pleasure is a customer's pleasure to the service industry, so it provides better service to customers I guess.

In the competitive strategy MBA program, Syverson announces a case in the aviation industry and a major airline wants to mimic the success of Southwest Airlines. Noting that the success of Southwest contributed to shorter lines and smaller cities on smaller aircraft, larger airlines decided that they wanted one of those behaviors . As a result, they reduced the name of the new airline to create a new airline company, but both were small original versions, but all failed. Certainly, we can not simply pick some visible functions and mimic the success of other companies.

This white paper is trying to integrate the various frameworks proposed in the literature on strategic management to improve the company's overall performance. In this article, we will first describe the situation of Southwest Airlines, the first successful low-cost airline in the United States. Two problems situations were considered from the experience of Southwest Airlines. These difficulties are a dramatic change in the culture of the Southwest, and an increase in the cost of fuel and wages. These issues are also related to the expansion of Southwest enterprises. The next section briefly describes the case of Southwest Airlines and highlights some important facts about its status. Later, this paper will investigate and analyze the strategy and external environment of Southwest Airlines.