Southwest Airlines HR Programs and Corporate Strategy

How is a specific personnel plan (recruitment, selection, training, performance management, etc.) compatible and supported by Southwest Company's strategy at the time of the incident? Southwest Airlines is competitive for its personnel and human resources management. Southwestern culture has ensured their main objective of achieving customer service and low cost. The Southwest Human Resources program is based on the value of Southwest Airlines (SWA) and the maintenance of a special culture. Recruitment: Very selective Southwest Airlines is looking for candidates with ingenuous thinking to adapt to their customer service strategy.

In 2006, Southwest Airlines achieved profits for 34 consecutive years. The pace of profitability of other airlines seems to be stagnant; Southwest Airlines has been chosen as one of the most respected companies by Fortune 500 magazine (Southwest 2006). The success of Southwest Airlines is closely related to new strategies that are even afraid of other airlines to consider. Southwest Airlines has a distinguished corporate culture and strategic concepts and is the leader of the entire aviation industry. The strategy of Southwest Airlines can be expressed as "short-range, low-cost, high-frequency and peer-to-peer operators" (Fortune Magazine 2006). Many people think that the marketing strategy currently used by Southwest Airlines is a low-cost provider strategy. A low cost provider strategy is a strategy to reduce costs through the value chain system (Broydrick 1995). However, the low cost provider strategy is not a complete solution to all problems.

Airlines in many regions are currently following Southwest's low-cost strategy of capturing the market as soon as possible. Some people are quite successful. So it may force Southwest Airlines to face serious losses in the future. Therefore, in order to maintain the market pace of the airline, we need to adopt more strategies. It is not easy to maintain a good relationship with about 35,000 employees. In this highly competitive market, the success of any organization depends largely on its employees. Therefore, it is necessary to compete with other airlines by providing sufficient economic and non-economic motivation to employees.

From the perspective of Southwest Airlines, their mission has allowed them to develop enterprise-level strategies. This means that their strategic role is at every level of Southwest Airlines and starts with employees. In other words, we carefully select employees and train to demonstrate and portray the image of the company. In addition, those who apply for work at Southwest are very troublesome, as the purpose of the company is to gather people who take correct attitude towards the company, as they have undergone selection process. In addition, the company invests heavily in employee treatment. For example, Southwest Airlines can share its benefits with employees. This is very important. It encourages employees to have vested interests in the company. This creates space for salary negotiations. They also provide superior medical and dental benefits to employees, which is very important in this era of soaring medical costs.