Southwest Airlines Case Analysis

I. EXECUTIVE SUMMARY A. Problem Statement Southwest Ali Linz faces direct competition with United Airlines and its United Airlines in the California market. Shuttle By United initially aimed to operate at high frequencies, low fares, minimum convenience, and short distance, which had been operating with California and neighboring countries targeting "to match the strategy of Southwest" I will. Southwest Airlines and United Airlines competed fiercely within four months of the opening of Shuttle By United, and fiercely competed on these nine routes.

Southwest Airlines has grown from a small airline in Texas in 1971 to the fourth largest airline in the United States. It is important to inform the current part of the preliminary analysis of strategic management of Southwest Corporation before leadership changes. Prior to the change in leadership, Southwest Airlines ranked among the top five companies in the southwestern United States to clarify the current objectives of inter-state migration for business and leisure, to create a highly successful and competitive company was. The minimum fare is available to passengers. Southwest Airlines focuses on "peer-to-peer" interstate short-haul transport rather than competing with major airlines on international routes, with emphasis on maximizing profit, not market share. This powerful vision outweighs the appeal of the international aviation market and Southwest Airlines can concentrate on that niche market for its benefit.

This white paper attempts to integrate the various frameworks proposed in the literature on strategic management to improve the company's overall performance. In this article, I will first describe the situation of Southwest Airlines, the first successful low-cost airline in the United States. Southwest Airlines considered two problematic situations, which were somewhat related to the new leadership management appointed in 2001. These difficulties are dramatic changes in the culture of the Southwest and an increase in the cost of fuel and wages. These issues are also related to the expansion of Southwest enterprises. The next section outlines the case of Southwest Airlines and highlights some important facts about the situation. Later, this paper will investigate and analyze the strategy and external environment of Southwest Airlines.

In this article, we analyze the most important external environmental factors in the environment, scan, remote, industrial and external operating environments of Southwest Airlines, the most important strengths and weaknesses of the organization, the evaluation of the competitiveness of the enterprise, I will explain the analysis. And the impact this will have on the organization's performance (Phoenix University, 2013). The aviation and aviation industry accepted government regulations through the Civil Aviation Act of 1938 and the Civil Aviation Commission (CAB) in 1938. This Act allows CAB to enter service fees, markets, to leave existing airlines from existing airlines, and to assign routes to different airlines. After that, the Federal Aviation Law was passed in 1958, and the Federal Aviation Administration was established in August 1958.