Sony Merger

Sony merged many companies and companies to integrate it into one company, large and small. M & A is a corporate strategy, including purchasing, selling, and combining various companies that can support, finance, or support enterprises that are growing in a particular industry without establishing other entities It refers to finance and management. For example, in the merger of Sony and MGM in 2005, Sony took over debts from MGM.

The merger between Sony and Ericsson brings horizontal integration for strategic purposes. Prior to the merger with Ericsson in 2001, Sony was not a leader in the telecommunications industry (market share of only 1-2%). Sony has excellent design capability, but lacks core communication capability, Ericsson has excellent research and development capabilities. The merger began to make a profit in the second year (2003). Sony Ericsson is currently one of the top 4 mobile phone manufacturers. Part of the reason for this success is that the partner has a good co-branding program that includes the co-branding of the phone.

M & A is also an excellent way to make maximum use of shareholders' assets. We have seen many successful M & A. One of the best examples is Sony and Ericsson, also known as Sony Ericsson. There is a difference in strategic alliance and M & A. As a result of the merger, both companies lost their businesses and brought new company to birth. Their main goal is the same, maximizing the benefits from shared or collaborative resources. As far as Apple is concerned, I have already acquired it. Apple's main goal is to cooperate with the best performing companies to provide the best products to customers. For the same purpose, we won the German music software expert, Emagic and Prismo graphics, Silicon Grail and Nothing Real for professional level video production and production.

Sony has done a lot of M & A activities in its history. The company's strategy is to not only grasp the content of the technology, but also to use it. As a result, Sony acquired music, movie, and game companies, deepened consumer understanding, decided on the market. For example, the company has strengthened its power by building leading positions in domestic and foreign consumer electronics products. In 2001, a 50/50 joint venture with Ericsson (Swedish mobile communications infrastructure and systems business) established independent entities Sony designed, manufactured and sold mobile phones and accessories. The company's sales in 2007 was £ 13 billion, sales are 100 million units, accounting for 9% of the world market. (Uggla and Verick, 2007)