Sony Case Study

Sony Corporation is a multinational group company headquartered in Tokyo, Japan, one of the world's largest media group headquartered in Tokyo, Hong Kong, with revenues of $ 88.7 billion (as of 2008). Sony is one of the leading manufacturers of electronics, video communications, video game machines and information technology products for consumer and professional markets. Its name comes from Greek goddess Sonus. As an organization, Sony has to deal with its dynamic industry.

Evaluation is basically about Sony's analysis and case study. It begins with a brief introduction to the case study, then discusses macro and micro environmental analysis and Sony Corporation. The case study will also explain Sony's SWOT analysis and evaluate the strategy that followed. In addition, business growth, then conclusion, and finally advice on conclusions. Sony is one of the world's most advanced and innovative electronics companies. Later, when other companies competed to launch new innovative products, they could not meet the needs of customers. In 2005, Sony decided to change strategy by appointing US citizen as head of Japanese company. The business restructuring was aimed at reducing Sony to orbit by reducing the restructuring cost and re-inventing plan, and it turned out to be necessary for the reduction of ordinary loss and profit.

Sony has made progress in several innovations, but in some cases this innovation seems to be wrong. First, in the case study, it was shown that Sony is developing "exotic digital toys", PlayStation, Datawands, and Robots PDAs. These are all innovative ideas and may have some relief qualities in the future, but Sony has ignored other fields such as the Internet. In case studies, Sony is lagging behind Amazon and Microsoft in the Internet market. For large companies like Sony, entry to the network is slow and we can see that we need to catch up. Secondly, Sony made several bad management decisions. For example, Sony entered the PC market with a high pricing strategy, and Sony subsequently overflowed the market with its own products. The case study shows that Sony has saturated its products in its own market during recession.