Some Notes On Branding

I. Introduction Branding is a plan to increase the reputation of products, to ensure that the world understands and believes it. "Branding is the process by which companies differentiate their products from their competitors.Brands are created by creating unique names, packaging, and designs" (Egan & Thomas, 1998) First Brand Name = Bass [Beer] The first trademark registered customers (especially consumers) regard brands as an important part of their products, and brands can add value to their products.

The success of the company, especially after establishment, depends on various factors. Brand and goodwill form several major factors. It is noteworthy that brand identity refers to customer added value for a particular product or service and through its experience or perception it often tells about the customer's name and the known history of the producer or service provider . Meanwhile, the company's brand name has grown, and its growth has gained high acclaim not only at the local level but also at the national, international and even the world level. Despite enjoying unprecedented growth, EuroDisney did not outperform the first year's performance for various reasons. Most of the surrounding families were unable to stay overnight because hotel accommodation fee was very high as a factor that the Euro Disney performance deteriorated in the first year.

During these months, I began to notice a specific brand of bicycle called VanMoof. When I began to research brands and other models like their Electro-ified S and SmartBike, their owners looks happy as well as the average commuter, the beauty of the bicycle. It works well. My belief is that VanMoof's mission is to innovate the industry and encourage more people in the city to use the bicycle as a means of transport rather than other means.