Software and Hardware Companies: Oracle NZ Ltd

Includes excellent customer relationship level data model. It provides complete integration with Oracle Business Intelligence. Integrated Risk, Performance Management, Customer Insight, Compliance Advantages: Reduce complexity by implementing a consistent framework. We record complaints and nuances about customer relationships. The result of measuring the total level of the balance sheet. Apply complex deterministic analysis. Use different types of technologies to measure liquidity and market risk.

When Salesforce.com was founded in 1999, Mark Benioff, one of the founder and CEO of the company, worked at Oracle, a large database company. Benioff witnessed the difficulty of Oracle customers installing new software, managing data, and maintaining the necessary computer systems to run Oracle solutions. Utilizing this experience, he came up with the idea of ​​providing software as a service (now called SaaS). In SaaS, the software runs on the vendor's server (in this case the Salesforce.com computer). Because Salesforce manages customer hardware, software, and data, customers need to worry only about using Salesforce software on the Internet. Through collaboration with Benioff and Oracle customers, I gained a deep understanding of the new ways to solve the problem and founded a very successful company as his idea.

Most of the most successful companies are struggling to go beyond their core business. Oracle is very good at selling software, Salesforce is very good at selling cloud CRM, Apple is also very good at selling devices, and sells free products and services well. Advertising is a good example - it did a great job in winning in online search market with almost all ads - advertisements that can be monetized using the same business model. However, when trying to enter new business by distributing foodstuffs, selling mobile phones (Motorola, now Pixel), walking robot, and self-employment, it seems to be struggling to shift to markets and businesses . Susan Wojcicki's YouTube is a good example when there is a leader and a clear business division and the results are high.