Social Responsibility and Ethics in Marketing

According to Grayson (2003), scholars and experts are in the rise of social responsibility and ethics in marketing. Marketers and multinational enterprises who do business in various fields and areas around the world are engaged in business that focuses on the importance of corporate social responsibility (CSR) and marketing ethics, and the interests of the community We are beginning to recognize the role of maximizing the profitability of the company. (Matten & Moon, 2004).

The pursuit of social responsibility and ethical marketing does not automatically lead to an increase in profits, but companies are still responsible for ensuring their actions and their impact on society. In this article, 1) understanding of business ethics and social responsibility marketing, 2) formulation and implementation of social responsibility marketing plan, 3) main aspects of social responsibility marketing, 4) characteristics of social responsibility marketing, 5) 5) your marketing strategy, 6) ethical issues confronted by marketing, and 7) summary of company's unethical marketing practices

According to Grayson (2003), scholars and experts are in the rise of social responsibility and ethics in marketing. - Marketing Ethics In this article, we will explain how to use marketing ethics from the following viewpoints. A way for consumers to accept or reject them as part of marketing, political legislation, and manufacturing, promotion, and consumption of products. Today 's business calls for a significant increase in new science, promise of profit, and company' s sales to win the battle for competition.

Ethics and social responsibility are occasionally used interchangeably, but there are differences between the two terms. Social responsibility tends to focus on individual or marketing group decisions while taking into account the overall impact of marketing practices on society. To develop the ethical and social responsibility behavior patterns of marketers while achieving company goals, special attention must be paid to monitoring the values ​​and changes of society's values ​​and beliefs . Next, marketers need to predict the long-term impact of decisions related to these changes. Given that companies can not meet the needs of society as a whole, it is ideal for marketers to concentrate the most expensive initiatives on target markets while recognizing the value of society as a whole. Five easy steps that each marketer can take to create a sustainable, socially responsible marketing plan: