Social Responsibility and Sustainability in The Green Path by

In our textbook we define social responsibility as "the organization has an obligation to maximize positive impact on stakeholders and minimize negative impact" (Ferrell, Fraedrich, and Ferrell 39). This is an important aspect of the survival of the business and we will find a healthy balance between economic performance and environmental performance. In addition to maintaining stakeholder confidence in the business, social responsibility also encourages sustainable business decisions to ensure the survival and quality of future generations of environmental resources.

But what do green consumers ask for brands? The core of green consumerism is to emphasize sustainability. When eco-friendly consumers purchase, they regard sustainability as equivalent to corporate social responsibility. The recent NMI report on green consumer trends in the United States stated as follows. "69% of US consumers are concerned about whether a company has a socially responsible business model, which is becoming more and more important.They have consistent sustainability that resonates with consumers I want to tell the story of possibility. "

Sustainability: Corporate sustainability is our company's efforts to fulfill our business in a manner that is responsible both socially and environmentally. It includes elements of sustainability, corporate social responsibility (CSR), stakeholder concern, corporate social responsibility. Swimlane: A line of business process sheet type called "swim lane chart". Provide a way to indicate which department or individual is responsible for a specific process or activity. The responsible area or parties are named on the left side of the figure. The process is organized from left to right, and the connecting line between each lane indicates switching between regions.

Corporate social responsibility means that a company is responsible for complying with sustainable practices at the social, economic and environmental level. The corporate social responsibility policy can tackle environmentally friendly practices, broad employee benefits, and causes and community initiatives. In recent years, corporate social responsibility has become increasingly important for companies that are trying to pull the best talent in the recruitment process. In the past, many experts wanted to give up pay and quit. The Millennial generation is rapidly becoming a major component of the labor force, and they have different perspectives. Career development and welfare are important, but many young experts work more actively with companies that have excellent corporate social responsibility policies and respectable leaders. The Millennial generation is not familiar with the competitive job market and newspaper headlines. And the next company scandal will potentially compromise the career of an unsustainable enterprise