Social Psychology of Persuasion

Every day in our life, we need to persuade you to make a choice. Persuasion is a very powerful force of our daily life, a big impact on the whole society. Household decision-making, legal decision-making, and news media are influenced by persuasion, it will affect and influence us in a great way. In this article I will consider ways to persuade psychological and social factors that individually affect me to persuade. Features such as persuade these people, features and viewing information.

To persuade the spread of the literature is divided into parts of the broader social impact of the literature. Social psychology tends to concentrate on explaining as persuasive that usage is convincing that the use affects the conditions and convincing inconsistent terms used in common language communication only to individual recipients It was presented and presented in detail in several social environments. " Interaction. 0.14; (540 Wood, 2000) - can include interactions among participants, by contrast, the attractiveness of social influence, in many cases only contains information on the location of the source Although this information is delivered in a more complex social environment In an interdisciplinary environment, this term had more than the necessary misunderstanding, but this distinction persuades the dissemination of literature It is important to understand specific direction.

Social influence is a general term used to describe people who persuade each other. It is seen as a fundamental value of social psychology, research and considerable overlap with attitude and persuasion. Three key areas of social impact are included: consistency, compliance and obedience. Social influence is also closely related to demographics, as it most strongly occurs in the social group most prejudiced. The first major influence is the area of ​​social integration. Compliance is defined as a tendency to act like other members of the same group or thought. Group members' identity, the similarity, the expertise and agglomeration for group help, the advance commitment and responsibility state, to determine the level of individual consistency. Individual differences among members of the group plays an important role in the motivation of people who adhere to dynamic changes