Social Psychological Factors Underlying the Impact of Advertising

Psychology in advertising has been used as an effective means of selling products and services. Understanding the basic concepts that influence human psychology will help companies better sell their products or understand the marketing strategies that enable consumers to purchase products It helps. Persuasion is to change attitudes by providing information about different attitudes. This information is then processed in one of two ways. It is centralized or peripheral type. Changes in attitude are more likely to become sustainable when processed in a centralized way.

Abstract: This paper mainly describes social factors that affect juvenile delinquents and psychological factors such as personality and intelligence. It is known that media is increasing the possibilities for young people to tackle illegal activities, by increasing the aggressiveness of young people, socioeconomic status, and relationships with their peers, and by neglecting education and child rearing. I studied two personality and intelligence theories which suggest that psychological factors may lead to juvenile delinquency

Social psychology is a psychology that studies the factors affecting social life such as cognition, emotions, behavioral processes of individuals affected by group members and interactions, social status, roles, social class, etc. It is a field of. Social psychology is based on social interactions with attitudes, stereotypes, discrimination, group dynamics, integration, social cognition and influence, self concept, persuasive power, interpersonal perception and appeal, cognitive dissonance and interpersonal development Study the influence

Nevertheless, social psychology is a relatively new field that has had a great influence not only on academic circles of psychology, sociology, social science but also on public understanding and expectation for human social behavior. By studying people's behavior in extreme social impacts or lack of social impact, people have made great progress in understanding the nature of human beings. Because human beings are essentially social creatures, social interaction is essential to the health of all people. Understanding how human beings can coexist in harmony by investigating factors affecting social life and how social interaction affects individual's psychological development and mental health It is deepening.