Social Media Increases Cititizen's Engagement in Local Government

Citizen participation is a challenge in a culture where individuals no longer gather in public places such as city halls and board of education meetings. It is becoming increasingly difficult for governments and elected leaders to contact citizens who allocate time among various social groups, activities, travel, etc. (Crowdsourcing.org, 2011). Social media is an effective tool to help citizens seek alternative means of governance. The use of social media at the local level seems to be expected to increase the participation of citizens, to engage with citizens in public places, and to make it possible for citizen's comments (Hand & Ching, 2011) to evolve society.

In the past few years, the number of people participating in the social media platform is rapidly increasing. This is one of the signs that social media is an effective way to expand participation in social media. Successful engagement of social media requires knowledge to create interesting strategies for users browsing social media. This will make the platform truly effective and successful. Facebook, Twitter, Instagram is the most popular online media site. Each site has its own mechanism platform, which users can use to express appreciation for posting. Social media contains almost everything that will help you grow and expand. Even the number of people using social media is a good proof that changes in technology can change all at the same time.

However, social media is not suitable for SMEs. Most local shops and stores are difficult to obtain value from the website. In addition, the aspect of 'behavior' is gradually eroded, in particular. In order to succeed in social media, local and small business need to acquire additional professional social media talent. Such talents often exceed the budget, which is difficult to obtain. At the same time, there are many signs that local companies contribute to the community rather than the big brands. According to a Canadian survey, 45% of small retailers' sales are being put into the regional economy. At the same time, only 17% of major retailers are entering the local economy. SMEs also bring more employment to the regional economies.

On the Internet, people can join quickly and easily through social media, forums and reviews. Both companies and municipalities can use it to spread the brand and attract more viewers. But in many ways, the network is still in the wild west, full of trolls, the danger of cyber security, and embarrassing rumors. To be honest, your communication department can not manage what others have posted about your organization, even if it is deleted from the timeline, anything posted online is always in cyberspace. Cindy Reents, Mayor of Richland, Washington state, says: "