Social Influence

Social influence means a change in behavior deliberately or unintentionally caused by one person to another person. Because the people who have changed are thinking with him and influencer, other people, and society as a whole.

Compliance will change your way of behavior and become like other people. When we seek recognition and friendship from others, this affects respect for belonging sense and needs. As colleagues and praised bosses, we even change our beliefs and values, so compliance can be very profound.

Compliance is a person who makes things requested by others. Because there are social rewards and penalties, if you do not want to comply in fact, you can choose whether to comply.

Obedience is different from compliance. Because it follows the order of those who accept you as authority. Submissive, you have several choices. Submissive, you believe that you have no choice. Many officers and business managers are interested only to obey

Solomon Asch shows how others are affected within a group.

Stanley Milgram performs obedient and classical experiments and people on the street obey the order to give others life-threatening shocks (I think so).

I noticed that people are using salt and hand it over to the left-handers without comment. I will obey.

Social psychology contains a wide range of knowledge about social impact (most of which are on this website). This provides a powerful foundation for persuading others.

Understand the psychology of social influence and your response to it. Pay attention to yourself in social circumstances. We also pay attention to the way in which others will affect you intentionally or unconsciously. Then choose your response method

There are social consequences if human emotions, opinions, or actions are affected by people who are not intentional or unintentional. There are different forms of social influence, which can be seen in consistency, socialization, companion pressure, obedience, leadership, persuasion, sales and marketing. In 1958, Harvard psychologist Herbert Kerman discovered three major social impacts. Morton Deutsch and Harold Gerard describe the two psychological needs that enable humans to meet the expectations of others. These include what we need right (beneficial social impact) and what we should be (standardized social impact). The impact on information (or social evidence) is the effect of accepting information from others as evidence of reality. When there is no confidence, the influence of the information works because the nature of stimulation is ambiguous or social differences. Normative influence is the influence on responding to positive expectations of others

Conformity is a social impact including behavioral changes, beliefs, or thinking that it is consistent with other people and norms. It is the most common and widespread form of social impact. In compliance social psychology research, there is a tendency to distinguish between two variants: information integration (social evidence, also called "internalization" in Kelman terminology) and normative integration ("compliance" in Kelman terminology). . In the case of pressure from a colleague, people are persuaded to do things they do not want (such as taking illegal drugs), but maintaining an active relationship with other people (such as friends) is "necessary" I think that. The consistency of pressure from colleagues usually comes from the approval of group members or the compliance of some members to soothe other members.

Is not the social impact good? Well, as we discussed, social influence has its strengths and weaknesses. Therefore, the social impact may be good or bad. Regarding pressure from colleagues, the difference between the pressure from good peers and the pressure from bad peers is usually summarized by a simple comparison. If that is okay, you are a member of the crowd and if it is bad you are a member of a mob. Experts say that pressure from colleagues generally acts in a proper way, when doing the right things otherwise, or telling you to do something better than hurting, experts say it is good. Even if you follow the crowd, the following is not necessarily a bad thing unless people do not mind acting. If there is a strong pressure from a colleague, the individuals in the group become individual parts of the whole, and each will cooperate with each other.