Social Groups of the Upper and Lower Classes of Hanoi

Results: In Hanoi, many local people sell their products and goods from the famous traditional market oppressed by roads, doorways, stalls and people. We regard these as important aspects of the upper class in their lives. The lower class lives in these markets. "The regional economy in the form of small stores is very important for small, affluent societies" (Geertman, 2010). After that, many people think that they have the right to sell their goods, so it is not necessary to pay the rent. space

Middle class: The middle class occupies the largest proportion of the total population of society. This group belongs to the lower class and the upper class socially and economically. They maintain economic status by working for various commercial companies. Middle-class workers are also known as white-collar workers. Lower class: People in the lower class are economically unstable, and they are engaged in low wage work to make a living. The lower classes are further divided into two categories, like those people employed but lacking economic stability, those who have been homelessly unemployed for a long time and are receiving necessary benefits from the state government It can be divided.

In modern Western society, inequality is generally divided into three main parts of social class. Upper class, middle class, and lower class. Each of these classes can be subdivided into smaller classes (eg 'top'). Members of different classes have different financial resources, which affect their position in social stratification systems. Class, race, and sex are stratified forms that bring inequality and determine differences in distribution of social returns. Occupation is the main determinant of the human class, as profession affects their lifestyle, opportunity, culture and people related to them. Class-based families include society's poor. Their chances are limited. The working class works in blue color, usually people who influence the economic level of the country.

Society is mainly divided into upper, middle and lower categories. But social scientists judged that society can be divided into seven social classes. They are the upper upper part, the lower part upper part, the upper intermediate layer, the intermediate layer, the work layer, the upper part lower part and the lower part lower part (see Appendix I). Since the social class is very useful for determining the target market, we need to look at the social class as a variable that separates the consumer market. It helps them to set up different marketing mix for different target markets based on social category. For example, a car company like Toyota manufactures many different brand cars; it targets people who are different from the price. Expensive cars such as Land Cruiser and Celica are targeted for the upper class. Other brands such as Soluna and Toyota Kijang focus on the middle class and the working class.