Social Change Marshall McLuhan versus David Riesman

Social change The concept of sociological change of Marshall / McLuhan and David Rieseman is an important point of view. Throughout history, society has undergone a constant change. These changes made society today. Two important theorists who wrote about social change were Marshall McLuhan and David Riesman. They vary widely, but they also agree with certain things. Both theorists believe that there are three different stages in human history. McLuhan believes that there are three different stages in society, and they call it verbal, literary, and electronic.

Major contributors to media psychology include Marshall McLuhan, Dorf Fishman, Katz, Bulmer and Grevitch, Bernard Ruskin and David Giles. Marshall McLuhan is a Canadian communication philosopher and has been engaged in media analysis and technology from the 1930s to the 1970s. He was appointed by the president of the University of Toronto in 1963 and founded a new cultural and technical center to study the psychological and social impacts of technology and media. McLuhan's famous statement about media psychology is "Media is information." The famous statement of McLuhan implies that the media is inherently dangerous. McLuhan's media theory is called "technical determinism," which will open the way for others to study the media.

Marshall McLuhan predicted that "guerrilla world war" - the national, military, activists, and the war on information on average ordinary people - appeared, whether due to social media and smart phones, whether good or bad. As a result, politics, conflict, and daily life of future generations may change. We believe that McLuhan himself can survive in this new world only by consciously accepting the change rather than returning to a reactive policy.

Martial McLuhan, a philosopher working on media theory decades ago on smart phones, the Internet and social media, predicted that the future world war will use information for war. World War I and World War II were carried out using the army and the mobilized economy, "The World War II was a guerrilla information war, there was no division between military participation and citizen participation "McLuhan said. In his book of reflection in 1970 he described a prophecy that "culture is our business". McLuhan's forecast may be rare in his own era, but it seems very close to our present reality. The limits of broadcasting and publishing were very long decades ago, so only established institutions could participate meaningfully in spreading the news. But over the past decade to fifteen years, the general public has been given the ability to record, publish and broadcast information to millions of people around the world at a very low cost.