Smoking Ads from Different Periods

Images are powerful advertising power. They are used to promote various perceptions and attitudes towards the product. They are used to manipulating people's reactions. They will never focus on negative things related to the product and focus only on positive ones. Manufacturers are ambitious, use advertising to strengthen them, encourage and encourage customers to spend money. I am talking about smoking in the future. The first image is a commercial advertisement for selling cigarettes.

Using two images, compare the positive and negative expressions of smoking over time. Since images promote various recognition and attitudes towards products, advertisements have strong power. They also produce stereotypes. They are highly operational, as they will never focus on the negative things associated with their products and focus only on positive things. Advertisements are ambitious, they give power to them and gather customer's approval.

We admit competition of information. For example, if you are working on smoking cessation, your audience will encounter several different messages: cigarette advertisement, smoking pleasure, fear of weight gain, smoking of fellow pressure, and smoking In fact, it may be affected if they find it dangerous. Your communication strategy should acknowledge the existence of these messages and use them to participate in target audience parameters and messages to fight them. (Some counterattacks explain the negative impact of smoking, the cost of smoking, the benefits of diet and exercise for general health, the need for independent thinking, and passive smoking harming loved ones, It may be a thing that lied to over.

It is important to pay attention to the various motivations of smoking when considering narrowing down information to various viewers. Ho (1994) identified three motives for adolescent smoking. These are happiness, social acceptance, and addiction / habitual needs. Although health warnings for tobacco packaging are known to provide deterrence for young people (Environics Research, 1999), the impact of this information depends on their motivation for smoking. Adolescent smoking is often associated with making friends, pressure from peers, and the need to adapt to social environments and makes customs. Older smokers consider smoking as a way of reducing stress (Environics Research, 1999).