Six stereotypes of women in advertising

The brand museum focuses on the image of women in advertisements through a series of lectures, exhibitions and movies. October 50: The tendency of women's expression in television commercials was made by Thinkbox CEO Lindsey Clay.

Mr. Clay states as follows. "Advertising is an important part of popular culture and reflects social norms Our progress in promoting women's image reflects how society evolves.

"Starting a discussion is a great way to determine the distance a woman is sticking to the kitchen sink during the promotional period and how far it is."

Karin Kihlberg, the museum manager of the brand museum, identified the stereotypes of women in six advertisements; this includes national compulsive sexual subjects (see below). She believes that women's expression in advertising has undergone considerable change. "It is important to consider the role model of women in advertising when the balance of sex is subject to media, business, recent government debate, it will affect daily life."

Explanation: The problems related to family members are not originally energetic and are often beautiful. In K it was called 2 C

Description: Ideal perfect thing, but not for women, men. Dedicated, unfulfilled ideals

Description: Lead support or background characteristics of male. Provide visual diversity there

'Givenchy' stereotype is elegant, perfect, and elegant like a perfume advertisement called 'Organza'. The same stereotype role is also used for most other women's advertisements. A woman with an "organ" ad is drawn next to an enlarged picture of a perfume bottle. Both are similar to the body curve converted into bottle shape. Clothes pleats are also imitated. The background of the design is a smooth and soft display that increases the elegance of women. Therefore, this still calm environment is the advertiser's stereotype in advertisements.

Such stereotypical idea of ​​gender adversely affects both female and male. A new report on gender fixed ideas in advertisements from the Advertising Standards Organization (ASA) and the Advertisement Practice Committee (CAP) stated that gender fixed ideas "can lead to mental, physical and social harm, And limits the possibilities of individuals. " Especially it is easy to internalize the information seen by young children. A report entitled "fraud, perception, and injury" should be adopted for advertisements with stereotypical gender roles, to adopt "wider scope" or to imitate advertisements for people who do not match sexual stereotypes There is a claim that there is.

Women have always been discriminated against advertisements and stereotyped. These stereotypes are influenced by past sex roles. Men are predominantly hunters and health care providers, and women are nutritionists. Compared with women, men did more work than they needed more power. Women usually take care of their children at home, clean up and cook for their husbands. "This advertisement represents the concept of a position at a woman's home. Commercial advertisements highlight the fact that women are not in other places, but they are enslaved at home for their husbands. In addition to housewives, other advertisements explain women's work in addition to cooking as cleaning and care of children, but you can not describe women just like men or do the same job as men .