Should school districts allow ads on buses?

The advertisement surveillance organization is seeking parents to combat the growing popularity of school bus advertisements and they insist that they are unfairly targeting young, vulnerable consumers.

According to the Commercial Free Childhood Era movement (CCFC), these ads are allowed in New Jersey, Texas, Arizona, Massachusetts, Colorado, Massachusetts, Utah, Nevada, and New Mexico. Legislation permitting them has recently been enacted in Georgia, and Oklahoma State is waiting for a bus ad bill. Recently people who passed Indiana Senate

According to New Jersey 101.5 Radio, there are currently about 20 regions in New Jersey that allow these advertisements, and several other regions are considering this idea. Schools in Washington County, Tennessee are considering selling these ads. Other areas with bus advertisements include Austin Independent School District in Texas State and Scottsdale Unified District in Arizona State.

"The first message and the last message seen in children every day are advertisements," CCFC deputy director Josh Golin told CBS MoneyWatch. He added that these ads are not very profitable in the region and that the average net profit per student is $ 1.

The National Transportation Services Association is opposed to bus advertisements as they may divert the driver and cause an accident. According to Reno Gazette-Journal, Washoe County School Board in Nevada has recently refused advertisement for the bus for this reason, but the media company estimates to earn 800 thousand dollars over four years.

School bus advertising company Alfa Media is active in 20 school districts in five provinces, denying critics' assertions, pointed out that advertising is directed to adults outside the bus, not children. Take the bus.

"As long as the plan is managed in the right way, it is advantageous to the community," he said, he added that he did not know there was evidence that school bus advertisements are related to accidents It was.

I can understand the attractiveness of school bus advertisements to economically disadvantaged areas. According to the 2014 report by the Budget and Policy Priority Center, the aid budget for many state school districts is lower than before the Great Depression. When funds increased, it was not possible to compensate for the shortfall last time

"Given the fact that many real estate markets in the country remain weak, many school districts are struggling to collect more money from property tax without raising interest rates, raising interest rates is political There are many difficult things in general. "

Spokesperson Lynn Setzer of Colorado's Jefferson County School District added that he can fully control the type and location of school-allowed advertisements. For example, Jefferson County decided to allow advertising on school buses but only signed an exclusive agreement with local banks. "This year's reduction is $ 23 million and we have reduced $ 32 million over the past four years so the total reduction has exceeded $ 50 million," she says. "If we want to keep providing quality education to our students, we need to find a maintenance plan, not a plan to reduce it."

The St. Francis School District in Minnesota approved a return advertisement for the first rocker in the state on Monday and received an annual fee of $ 230,000 at five schools. The bill in front of the New Jersey State Board of Education allows school districts to sell advertising space on both sides of the school bus and the sponsor says that it may take up to $ 1,000 per bus. California Sweetwater Alliance High School currently accepts advertising campaigns that approve policies permitting advertising in 15 high schools in the area - high school $ 1 million per year

Reporter: Advertising on school buses is permitted in seven states, and in high schools in Minnesota there are advertisements on student's lockers. This district also created a new position, Sales Director. Jhally: At some point in the 1990's, advertisers had not been satisfied with all the available space on the planet, advertisers came up with ideas of colonial space themselves. Then we propose to launch a 200-mile orbital launch vehicle and free the huge billboard full of natural gas. Reporter: The Mylar billboard is approximately 1/3 mile in size and 1/4 mile in height. The company initially stated that it looks only half the size of the moon from the perspective of the earth and assumes that it will charge about $ 20 million to $ 30 million to all companies that might purchase space I will. Jhally: But since that time, as our eyes were turned to our smartphone and tablet, the company moved its focus from space to cyberspace. Even if you try to gather as much attention as possible about how you brand