Should Nike launch a Sugar-free Chewing Gum?

Nike launched sugarless chewing gum and announced the possibility of a new product market. Introduction Prior to launching products, any company first conducts market research, judges whether a new product is valid, brings profits to the company, and expands the market share of the company. In this course we plan to conduct a secondary market survey to determine the possibility that Nike will release a new range of sugar free chewing gum. The reason for using secondary research rather than primary research is mainly because the cost of collecting secondary research is much cheaper than primary research.

The main ingredients of chewing gum include gum base, sweetener, softening agent, flavoring agent and coloring agent. The biggest difference between sugar chewing gum and sugarless chewing gum is the sweetener to be used; sugar chewing gum primarily uses glucose, but sugarless chewing gum uses a sugar substitute called polyalcohol. Xylitol, sorbitol and maltitol are the most common types of polyols. Some people think that improvement of memory performance is due to the composition of chewing gum itself. However, many studies have shown that fairly complicated control conditions are used to prevent possible effects of glucose, taste or odor; some recognition improvements are higher than heat from gingival sweeteners and additives Rather it was shown to be related to the behavior of mastication itself. Or influence of nutritional value

Applicable chewing gum is Wrigley's special sugar-free mint. I chose to use less sugar chewing gum to suppress the influence of glucose in my research. Glucose in carbohydrate gum is the main source of energy in the brain, demonstrating its availability affects mental processes. Sugarless chewing gum is superior to sugar-containing chewing gum because it does not cause caries and has a much lower calorific value. In addition, most studies of documented scientific journals use sugar-free chewing gum.

Some people think that chewing gum is an unhealthy habit, but as a result of careful study, this idea is not supported by research. In fact, chewing gum is a healthy choice to avoid overeating. Others say that chewing sweet chewing gum causes tooth decay. However, as many chewing gums contain xylitol, they do not contain sugar. Studies by chewing gum manufacturer Trident show that chewing gum free chewing gum can reduce tooth decay by 70%. According to Trident, chewing gum is like chewing fluoride, which may prevent intracavity forces.

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