Sex in Advertising: Manipulation Gone too Far

Kraft announced some advertisements in early April and announced their Zesty salad dressing (Nudd). Especially people show a very attractive person ... It happens that he is naked. He is a picnic, and a bottle of Kraft Zesty salad dressing is placed nearby (see Figure 1). This advertisement covers women from young people to old people. Women exposed to clothes are often advertised to attract men's attention. However, rarely see a tall, semi-naked man whose body was cut into advertisements by Greek gods.

The use of sexual appeal in advertising is not new. From the late nineteenth century to the early twentieth century, sexual images (naked) were found in advertisements for the sale of soaps, perfumes, and creams. These advertisements claim that any woman will be more sexy for men 's happiness, and there are lots of controversies as sexual advertisements in the 40s and 50s boom. To date, many commercial companies have found sexual appeal as an effective strategy for advertising. When the Maidenform brassie began using shirt models it became number one bra company Jovan perfume used sexual desire to sell its products, its revenue reached $ 1.5 million in just 7 years To $ 77 million dollars

Recent advertising is highly dependent on sexual and sexual appeal. Today's ads have too many sexual content and semi-nudies. Almost all products have at least one sex related ad. The most shocking fact is that nobody has really been regained by it. Instead, most people just watch these ads and continue to live without considering it. Because society is now being driven by sex and other aspects, others want to see sexual advertisements just to proceed without looking at it. Regarding advertisements, there are several reasons why advertisements are dominated by gender.

Gender in advertisement is controversial, it is important to reflect on consumer opinion and opinion. Many people believe that there are too many sexual acts in advertisements (Treise and Weigold, 1994), but most people think that if sexual commercial production is appropriate and appropriate it will be more acceptable ( Gould, 1994; Treise). And Weigold, 1994). When you see unexpectedly sexual appeal, problems and worries appear suddenly (Gould, 1994). Similar concerns also arise when advertisers target teenagers or young people with these ads. There is concern that these ads are respected by young people and teach inappropriate behavior to these young people (Reichert, 2001). Negative factors of this target audience advertisement include worshiping the sexual model used to recognize the product and comparing it with the advertisement (Gould, 1994).