Sex and Gender Stereotypes in Advertisements

Definition of the situation In this white paper we can identify ethical issues as to how men and women are depicted in advertisements and think that we can bring advertisements to sales without describing them for women. Advertisements are being developed universally, repetitively and professionally in order to increase the possibility of influence on attention, understanding, colonization, behavior. The purpose of advertising is usually to notify the target consumer community about the availability and explanation of products and services and persuade consumers to purchase them.

Such stereotypical idea of ​​gender adversely affects both female and male. A new report on gender fixed ideas in advertisements from the Advertising Standards Agency (ASA) and the Advertising Business Council (CAP) states that gender fixed ideas "cause mental, physical and social harm, I will limit it. " Especially it is easy to internalize the information seen by young children. A report titled "fraud, perception, and injury" claims to need to imitate "advertisements on a wider line" with the role of stereotypes, or advertisements for people who do not meet gender stereotypes There.

According to OHCHR, this report is limited to gender stereotypes / constraints, so little consideration is given to stereotypes / stereotypes not related to sex or sex. Even so, OHCHR is not limited to behaviors for gender stereotypes / stereotypes, but is encouraged to see stereotypes / constraints more widely. This is because stereotypes including other forms of stereotypes and complex stereotypes / stereotypes are as harmful as gender stereotypes and gender stereotypes.

Complex gender stereotypes are actually gender stereotypes, gender stereotypes, or gender stereotypes, and other types of stereotypes for creating different subgroups (eg, disabled stereotypes, age stereotypes , Sexual oriented stereotype). A distinctive stereotype of a woman or a man (eg, a stereotype of a disabled woman, a wife's stereotype, a lesbian stereotype). Like complex discrimination and mutual discrimination, complex stereotypes affect women belonging to specific subgroups. The degree differs from men.

The underlying cause of gender and gender crime in drug use in pregnant women is discriminatory and is a stereotype of gender and gender about the role of women, their bodies, and their mothers and caregivers. Gender stereotypes intersect racial stereotypes and differentiate women's reproductive decisions challenging and ultimately. For example, stereotypes have long lasted depreciation as a mother of a black woman, but it is a disgrace to low-income Caucasian women who violate social norms, directly questioning the birth decision of Asian-American women I'm casting it.