Semiotic Analysis

The myth of product upgrade requires designing how consumers can continue to purchase the same product I. Introduction Electronic devices such as smartphones, tablets and even laptops are updated yearly There is a cycle. Does a company frequently release these products to make people understand the latest technology suitable for their company, or just to promote unnecessary consumerism and create more profits? In many cases, production of new equipment does not necessarily fill technical gap, but it does not provide new benefits useful to consumers.

For the purpose of this semiotic analysis, since advertisements come from magazines, I do a synchronous analysis. A semiotic analysis was created to study communication and language. There are two different categories: expression and meaning. Instructions are deterministic or literal meaning of symbols. Cultural theorist Roland Barthes extended extended cultural theory by introducing the concept of implication. Implication is the secondary meaning of symbols and is defined as a personal or social association of symbols.

Semiotic analysis provides a means to criticize the influence of hegemony, in particular how to practice characterization, and their dissemination by agencies and media. For example, the myth of Roland Barth (translated from France in 1957, 1972) is a code entry such as "wrestling competition, travel guide, face of Greta Garbo, and black soldiers honoring the French flag" I studied the phenomenon. . The values ​​unique to a particular social group are universal and "natural" for society as a whole. Hall's codec model emphasizes contextual negotiations of specific parts of the audience and the resistance to the "preferred meaning" proposed by the media organization and stimulates empirical and theoretical research, especially television studies (See Morley 1992).

As you can imagine, the semiotic analysis of movies is more complicated than the semiotic analysis of print advertisements. Of course, this does not mean that movies and ads do not have similarities. For example, both are texts that rely on visual images to tell a specific story, both promote a specific ideology. At the same time, print advertising is limited by the static nature of the media. On the other hand, the movie is not a static medium, so the story is much more complicated. As we have covered in our text, analyzing a movie is more like reading a novel (307). In other words, in order to analyze movies, it is necessary to investigate factors influencing movies, such as setting, plotting, letters, dialogue, symbols, figurative, prototypes, social, film production history, political background Yes.