Semiotic Analysis: Skinny Diet Pepsi Can Ad

The advertisement is consistent because the color of the font is the same as the color of the soda itself. Also, the number of fonts in the ad is not too many / too many

The text of this ad contains the actual soda can text, the right slogan ("new slimming can"), and the Facebook page in the upper right corner of the company. Since advertising is easy to understand, a lot of text is not necessary. Advertisement (especially model, thin soda, thin font) expresses ideas and themes of the skin clearly. Advertisements are attempting to slim down to consumers, or want to shape the model, or to encourage them to enter thin sodas

The woman who appeared in the advertisement was wearing a blue halter neck, a red lipstick and a big sun hat

Women's clothing and cosmetics show that she is rich. The open top of the back, a bright red lipstick and a big sun hat shows that she is also very elegant

The fact that she drinks through the straw also shows that she is elegant as soda is not necessarily considered an elegant drink.

The woman / model of this ad is also very slender (can be determined by looking at her arms), it means that drinking a diet pepsi can help consumers look like her It means. The model and can tightness are important for clarifying advertising information.

The fact that the model drinks with a straw indicates that she is elegant. This also shows that drinks are elegant.

This ad can be equally targeted between men and women. Because of the model, and because the concept of thinness is sexy for most people, the advertisement clearly represents sexy. Since advertisement tries to encourage consumers to look slim, advertisements are targeting women, and men are not usually worried about it. This will make women interested in buying this drink. On the other hand, advertisements can target men for women / models. Model clothes, red lipstick, and excessive blows showed her sexy and attracted men. This will make men interested in buying this drink.

Again, this advertisement can be considered sexy. This advertisement shows the concept of beautiful women and skin appealing to consumers. In addition to this idea, the fact that I drank soda through women's clothes, cosmetics, and straw can reveal that she is elegant and even wealthy. This means that elegant and wealthy people drink diet pepsi

In other words, the news of this advertisement is that Diet Pepsi will help fascinating bodysuits such as Sophia Vigara. While this does not make you attractive by drinking Pepsi Cola, more attractive people like Sophia Bigara drink White Wine Pepsi. "Skinny" can be similar to this refreshing and cool long-lived slim drinker. - You can see an overview of the very basic process. When recalling our classroom exercises, it takes time to slow down our thought process, examine the details of the image, and truly understand what we are explaining and explaining. It is on. So please take time to process the ads, actually see the ads and check all that is shown on the ad before starting the analysis. I am waiting for your post.

Today, "ideal" women are very thin, and her skin is perfect; her sexuality is open and comfortable with her body. The advertisement I analyzed said "New slimming can" about the appearance of the new diet Pepsi. Just read the ad text, you will find potential information. Women are accepted in our culture and the pressure on the crowd is too big. Both women and men want to feel sense of attribution, respecting themselves. Unfortunately, as we have seen in advertisements, it is difficult to achieve without meeting the high expectations set by society and not following what everyday we see in mass culture. Slimming is a "new" beauty, as stated in advertisements, we think it will lead us to analyze women and their sexual behavior.

In 2011, at New York Fashion Week, Diet Pepsi announced a higher "slim" can. It was described as a "more traditional" version of the traditional canned "Celebrate Beautiful, Confident Women" by Pepsi. "Slender", "Beautiful", "Confidence" are considered the same as brand critics. "Reckless and irresponsible" comment. PepsiCo is a sponsor of Fashion Week. This new canned food was introduced to consumers nationwide in March.