Section 3: Impact of Digital Media on Individuals, Organizations and Society

Increased use of digital media has changed the broader social context, work and people's lifestyle in civil society and their connections and cooperation. The majority of the impact of this high level of use is beneficial to both individuals and society. This enables unprecedented communication, social interaction, and community building over time, place and social environment. It allows individuals to accelerate democratization of knowledge. New learning methods are possible (as evidenced by the New Education Vision Project of the World Economic Forum), and depending on how they function, it provides good opportunities for disadvantaged communities and local people I will.

However, not all effects due to increased use of digital media are preferable. Studies have shown that human beings use digital media too much, they have negative effects on cognition and behavior development, as well as on physical and mental health. Hyperconnect, a digital interconnect that is growing between people, is likely to change social interaction patterns because face-to-face time may be replaced by online interaction. In addition, more technical support work (and resulting work segmentation) threatens the safety of traditionally considered skilled work in developed countries.

Whether an individual regards the impact of increased use of digital media as either positive or negative depends largely on the area in which they live. The impact of the digital media survey shows that only about a quarter of respondents in Germany and the US believe that digital media has improved social, professional and overall quality of life I will. By contrast, about two-thirds of respondents in Brazil and China are considering this. Respondents in South Africa are largely divided on this issue (Table 15).

But despite the conviction that digital media has improved their lives, the higher proportion of Brazilian and Chinese respondents believe that they should reduce their use (33-44%). At the same time, I think that only one fifth and one quarter of users in Germany and the US should do so (Table 15). Even considering cultural differences in survey response patterns, the differences between these countries are very beneficial.

Clearly, understanding opportunities and risks to increase the use of digital media is important. As a result, industry and users can learn how to make the most of these benefits while alleviating adverse effects.

In the modern world, digital media provides cultural menus, shaping cultural experiences of millions of people, and in the real world we have witnessed popular culture. Simulation of the media culture has a social interaction of some sort, a certain language, a new cultural type as a complex system due to the cultural influence of the media. Therefore, in the process of globalization, digital media is not only a carrier of culture, it is the subject of its socialization and also the creator of new culture.

In this article, I critically appreciate the influence of the widespread use of digital media on broad culture and society. For me, this is a question of whether digital media, technology revolution, and the rise of the Internet can be seen as a blessing or a curse for culture and society. According to Castells (2002), the new media technology will also strengthen the relationship between cultural capital, class and distinction, while allowing social movements to promote activities and connect with other distant people. Technology, the Internet, digital media created unimaginable wealth and encouraged millions of people not to do anything. Digital media challenges authority, but allows the government to censor and spy like never before. The Internet has opened up a new knowledge field, Al Gore (Former Vice President) said it is a tool that gives more power than any other tool developed by humans.

In the research on digital media and its impact on the society, the World Economic Forum used the term "hyperconnectivity". It is possible to change patterns of social interaction, such as face-to-face time can be replaced with online exchanges ("World Economic Forum," Influence of Digital Media "). "Hyperconnect" is similar to "digiphrenia" of Rushkoff about the increase in interconnection and its impact on social interaction.