Search for Opportunities

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Finding opportunities is often related to certain factors, mainly change, creativity, innovation. Therefore, although this is an obscure concept, it can be regarded as innovative. Since opportunities evolve and change with change, it is a challenge to take a positive attitude towards opportunity approaches. Therefore, an important solution to the strategic management process seems to be helpful. Implementation of the strategic management process begins searching for new development opportunities that are strongly prepared for change. There are many problems related to strategic management practices. When analyzing the strategic management process, we need to point out the need to address the paradox challenges of variability and durability.

Case Study 1 thoroughly analyzed the Fire TV streaming device as a strategic integration practice. We focus on the opportunities and challenges of media specific metadata (by integrating IMDb database) and voice search navigation (by using echo artificial intelligence devices) as a way to build effective consumer direct services. A more fragmented and more competitive market. Case study 2 focuses on the explosive market segment, e-sports, which is the intersection of game and technology. With the acquisition of Twitch, the leader in the live streaming entertainment industry, for $ 1 billion, Amazon has entered a large and competitive game space. This shows that eSports can be a powerful new media platform for expanding the impact of existing assets.