Seafood Marketing Plan

Executive summary The main purpose of any company is to make a profit. Marketing is responsible for predicting needs and needs, identifying company customers to meet those needs, while maintaining the main goal of maximizing profitability. Stingray Caribbean is a limited liability company. The Stingray brand currently sells seafood products in Trinidad and Tobago and the Caribbean.

Seafood is about seafood. Most of the harvested seafood is consumed by humans. In recent years, the market has seen significant growth due to changes in lifestyle and eating habits, population growth, organizational retail growth, increased disposable income, rapidly increasing urbanization, and rising awareness of recent global health benefits of seafood Has been achieved. . In addition, the rapid increase in demand for quality of convenience foods and products is expected to boost the sales of marine product suppliers. Fierce competition in the fisheries market requires that brand manufacturers overcome the challenges and implement advanced packaging innovation to bring new opportunities to key players in this market.

The Asia-Pacific region is expected to occupy a large share of the global fisheries market. Because seafood contains a lot of protein, vitamins and minerals, demand is high in the Asia Pacific region. Some of the major players will focus on the marketing of marinated fish in wrapped fish that can be traced online to individual fishermen. Oyster producers, fishermen of crabs and lobsters, and fish dealers use online systems that allow consumers to track seafood to specific ships and farms. In 2016, the Asia-Pacific region accounts for about two-thirds of the global fisheries market and is expected to continue to dominate during the forecast period. The Asian-Pacific fisheries market is expected to grow at a fairly large annual growth rate as people become more aware of the health benefits of marine products for consumers.