SDI Case Study

Lis Defense Corporation (SDI) was established in October 1998 by Bo Haeberle, Glen Thomas, and Ed Welsh. The company manufactures and sells bait boxes for high-end squirrel-type birds called solar feeders. The Solar Feeder is a Risbird Proof Feeder that provides gentle and unsustainable vibrations to squirrels without using feeders to influence birds. It's still like a regular bird feed box, but for a typical bird feed box this is still a unique ingenuity as it is still being used to feed. Every company needs a powerful vision and mission statement to help consumers better understand your business and future goals.

There are many problems in this situation, but the case develops mainly on the basic requirements necessary for the company to survive, but it does not exist in the case of SDI; these issues include company vision, mission , Business / marketing plan, financial / strategic goal etc. Without these, SDI failed to maintain and lost its position in the market. It has the best position to be an innovator, but it can not accept that opportunity, but it is lost without motivation or direction.

Potential markets for bird breeding require in depth research and research avoided by SDI. Before the market launched products, SDI failed to conduct a complete market survey. As a product-oriented market, SDI first needs to investigate more markets, competitors, their products and prices. This may help it improvise product, quality and price. In order to gain a competitive advantage over other products, SDI needs to get the best quality and the best price. SDI will have a better prospect in the market if SDI can successfully implement sufficient marketing strategies to win 1% of the entire US market.

Samsung SDI occupies the second largest market share in the world secondary battery market, accounting for 17%. That rechargeable battery technology is recognized worldwide. Due to the excellent quality of the batteries they produce, they are the world's second largest lithium-ion battery producers in just 8 years and other existing competitors have worked in the industry for over 10 years . According to a survey conducted by ITT, a market research institute in Japan in 2008, SDI lithium ion batteries were ranked not only in terms of productivity technology but also in terms of technological feasibility. In April of the same year, SDI's lithium-ion battery was awarded the Frost & Sullivan award with its excellent quality and innovative technology.

Samsung SDI is planning to meet this demand by developing a lithium-ion battery for xEV. In June 2009, SDI and Bosch agreed to establish a joint venture called SB LiMotive to manufacture lithium ion batteries for hybrid vehicles. They want to achieve a positive synergy by merging the world's second largest lithium-ion battery manufacturer and the largest automotive parts supplier. Samsung SDI has the production experience and manufacturing capability of rechargeable battery technology and Bosch can integrate this technology throughout the automobile system.