Sales & support

At the beginning of this article I mentioned that funding is a "sales and marketing" process, but I am talking about sales only. Marketing support is as important as sales activities in fundraising activities. If you have been involved in a company's marketing campaign so far, it is very important to prepare marketing materials, implement e-drip campaigns, promote remarketing activities to potential customers who do not conduct PR while showing interests I understand. If you consider these marketing methods as essential to the business' s business, please understand that it is equally important for financing. When planning the funding process, it is necessary to devote several tasks of the GANTT chart to marketing. If you are considering whether VC will participate in the second, third or fourth conference, referring to your article at WSJ, Recode, or TechCrunch will not be affected.

According to a recent survey, sales representatives spend 11% on after sales support and wasted valuable business hours. Closing support after sales is as important as sales itself. We sold the solution based on the expectation which is the reputation on the Web. The important factor to consider here is the account manager's ratio to the seller, and what is the account manager's time zone? Make sure you get enough support to promote your new business and succeed in maintaining a happy, supported business book

Traditionally, sales and support are considered to be two related but isolated sectors. To evaluate their performance, we use indicators. Sales representatives will rate based on speed, winning percentage, and closing time. Support staff will be evaluated by escalation rate and resolution time, but if you are smart enough you can evaluate support personnel through Net Promoter Score. By tracking these indicators, we believe that faster and more efficient sales representatives and support staff will be able to build more powerful businesses. Furthermore, if you are managing a customer-centered business, you can see that this is totally wrong. Sales and support are two aspects of the same coin. And if you want to create a company that can achieve sustainable long-term growth, those incentives need to be adjusted. Otherwise, the team you set up will be different from each other - and is consistent with your customers.