Saint Honor Cakes

It is difficult to find a cream in summer in Paris, but pastry chef replaced pastry cream with cream protein. So, the patissier decided to make his own explanation. Some of the inherited ideas are Bayern cream, apricot, pineapple, strawberry or raspberry; for orange filling, the glazed orange quarter replaces the cream puff. S. Ono Cake 5 has many components. These five include: puff pastry and puff pastry base, cream puff pastry cream, cream puff glaze and middle chibst cream.

Compared to our competitors Maxim and Allomé bakery, Saint Honore will spend less on promotion. As advertising costs are lower, Saint Honore maintains a discreet brand image. However, Saint Honore offers delicious cakes of high quality with relatively low price. Saint Honore understands that housewife does not need flashy advertisement or publicity. Therefore, they continue to use this positioning strategy and have successfully acquired market share. Saint Honore positions these two product lines as the most cost-effective product that consumers want to purchase and purchase.

Saint Honore divides all products into two product lines, one on the low end and the other on the high end. Low-end products such as bread and various cakes are relatively inexpensive at HKD 4.00 and families full bread is only HKD 12.00. Saint Honore is mainly using this product line for individual cake shops. High-end products are sold at HK $ 13.00, which is used to expand market share at a competitive level. If the price remains higher than the competition level, there will be cooperative pricing. Santa Ana and her competitor Maxim always produce several moves to fight each other. For example, a cake coupon, a dozen cakes are sold at HK $ 48.00. However, if the customer buys a lot of cake coupons, they will receive a special discount. During this period, Saint-Honore will gain more market share in this short term.