Rogers' Chocolates Holds a High Place in Customers' Hearts

Even so, if you want to keep wholesalers content, it is a problem that most products are assigned to them. The immediate problem is both the plan that the luxury chocolate company can not use and the level of available resources. In addition to the lack of ability to meet the needs of capital and labor, it lacks resources to expand brands through various strategies. After all, the chocolate problem of Rogers asks whether they lose their ancient traditions and soon gained resources to expand their influence, or who they are and how to find alternative means of growth It was.

This became a problem for Rogers' chocolate. Because it is a question of who will change their position. As Canada's oldest chocolate company and the second largest company in the history of British Columbia, Rogers' chocolate does not do everything with marketing and advertising. Although they tried several attempts through the tourism industry, Rogers did not secure enough budget for a nationwide release. However, Rogers' competitors are using low quality chocolate, but it is suitable as a premium chocolate company.

Rogers Chocolate is positioned in high quality - high quality chocolate. Rogers' philosophy is high quality products and packaging. In the premium chocolate market, Rogers' chocolate is only managed by 6%, the price is high, but still competitive, slightly lower than Godiva and Callebaut. High quality Rogers Callebaut Purdy's Godiva Lindt Low price Cadbury Hersheys High quality Low quality Rogers brand is highly appreciated among people who want high quality chocolate. Rogers products have no additives and use high quality raw materials. The brand is very mature in Victoria and has a faithful consumer mission statement:

Roger's Chocolates brings high disposable income to wealthy customers, especially baby boomers, middle-aged and middle-aged families, middle-aged couples, and empty Nestors. Roger's chocolate is positioned as a manufacturer, distributor and retailer of luxury chocolate, its main products are high quality handmade chocolate. Specific Steps Roger's chocolate management team has adopted this important differentiation strategy to set the product at a high price. * For these visitors and tourists on cruise ships these people have high disposable income and tend to fit the target population