Risk assessment and management issues Risk assessment is an objective assessment of risk and explicit discussion and presentation of assumptions and uncertainties. On the other hand, from the viewpoint of risk management, it is difficult to measure the number of risk evaluations in most cases (Muzzi, Armando and AugustoPanà, 2000, pp. 99-103). This is because it turns out that it is difficult to quantify the possibility of expected loss and its occurrence.
Risk management is called the process and system of distinguishing risks, assessing risks, and planning risk management methods. In this evolving business industry, the risk management plan and the business core analysis are an integral part of the business plan. In preparation for the inevitable problem, each company or organization is aware of the potential risks that may occur within the organization in order to find ways to mitigate the effects of such problems is needed.
Risk management is the core part of the strategic management of every organization. This includes dealing with or identifying the risks associated with the business process, assessing the overall impact on the business, and determining the correct assessment. Risk management is an ongoing process that increases as business grows. In order to make a business successful, it is necessary to manage risk at each stage of the process before taking a big initiative. Four Seasons Hotels & Resorts spent about 50 years to improve brand culture and reputation. Culture, global strategy, and brand value are essential elements of their global success. Like the Four Seasons Hotel said: "The best has not come yet" They still have a lot of opportunities to grow, but risk is also related, due to economic and global political situation.