Richard Dyer, Terry Lovell, and Jean McCrindle - Soap Opera and Women

Dyer, Lovell and McCrindle (1977) discuss women's problem of watching and expressing drama, a popular entertainment format. They believe that genres (especially dramas, etc.) targeted at female audiences in particular should be critically examined. Their paper urged many researchers to study soap operas as well as female and female audiences (cited by Gray and McGuigan, 1993, p. 2). Critics of SOAP OPERA and WOMEN are not sure that the female world is as important as the male world, the separation of the two worlds should be challenged.

The soap opera is often considered bad and does not work well. It is not social value unless you say that you do not have aesthetics. Is it because most audiences of soap operas are women? Traditionally, dramas are less important than other television. But this overview changed when the soap opera reached a high reputation and produced high income. It increases the importance of the drama in the TV series and attracts scholars to study this particular type of television program. The study of drama has not ended without studying audiences. Soap Opera Assume that audiences are primarily women. There are various theories in the audience of drama opera such as usage and satisfaction () |)

The "Gender Audience Theory" discussed in Mary Ellen Brown 's "Soap Opera and Women Conversation" is the starting point for us to discuss women and soap operas. In gender viewing theory it is believed that in order to study television viewers it is necessary to interpret hegemonic values ​​that tend to "exclude non-dominant viewing" (Brown 1994, p. 12) . Brown (1994, p. 13) assumes "interaction between the audience and the text does not stop even if the text is consumed." Instead, she explains that the process of making meaning exists in "university text" and the term used by John Fiske refers to "participation in television viewing conversation that is also used in ethnographic research" . )

According to John Fiske, TV programs are categorized by gender. Fiske believes that the producer uses a target audience divided into two, male and female, to propose concrete planning. As an example, he uses a drama and his male character. As we all know, soap opera is mainly seen by women and male characters are made with soap opera making women more enjoyable. These men have feminine features to appeal to women, but male characters are unpleasant with soap opera. This created a wonderful soap opera for women. And it proves that television programs are gender. Each program also has its own compatible advertisement. If this is a male show, such as a weekend football game, the advertisement is targeting a man. When this is a women's program such as drama during the day, the advertisement usually targets women.