Rich Media

Rich media ads are usually very similar to standard display ads. Usually packaged in the same standard size, rich media ads can be displayed on a 728 × 90 leader board or 300 × 250 rectangle.

However, when you receive a service, not only the visitor's click, but also the possibility of participation will be high. For example, with rich media ads, you can extend the video to start playing when a user clicks on a specific section, or to provide more information based on user interaction.

The following is an example of a Rectangle 300 x 250 rectangle. Notice the "click to expand" button that appears in your ad.

Clicking this button causes the ad to expand to the right. Videos with audio will also be played in ads (see also the entry for expanded ads). This ad has examples of two interactions initiated by the user. Embedding ad in left expanding and video.

Another common use of rich media is that if a user keeps advertisements displayed for a sufficiently long period of time (usually several seconds), the ad unit will expand and take over the screen. The appearance when the user hovers is as follows (clicking on the ad will show a more dynamic demo).

Again, this big influence takeover is done by the user's operation and only appears when the mouse is moved over the advertisement for the specified time.

For other examples of rich media ads, please see the Google Gallery link, including a complete example included in the "Resources" section below.

Many rich media advertisements allow for deeper exchanges. While most standard text ads and display ads direct visitors to their landing page, rich media ads may not be able to send visitors to third-party sites.

Advertisers and agencies using rich media often measure the success of these campaigns through indicators called participation rates. Advertisers can achieve their goals without visitors clicking through the site, so even if you measure only the ad's click rate, you do not know the story.

If you are a publisher that sells directly to advertisers, you need to decide about rich media.

First of all, would you allow me to post rich media ads on my site? Most publishers have no reason to ban rich media. High impact ads can be a bit distracting, but rich media ads can only be expanded by user actions (that is, usually no unnecessary extensions will occur).

Normally, extra work is not required to implement rich media ads; in most cases, the publisher does not know whether the received third-party code is rich media compliant. However, as the value of the advertiser has increased, there is the possibility of requesting more charges.

Many publishers offer the option of using rich media for advertisers and require a premium for standard non-rich media rates. This is an example; please pay attention to the additional fee of rich media at the bottom of the price list.

From rich media. Rich media combines text, audio, animation, video, and interactive content to make users attractive and attractive. Under best circumstances, you can target rich media and incorporate user insights and interaction data directly into Marketing Automation Platform (MAP) or CRM. You have tested your banner ad on A / B, you have chosen an interesting and eye-catching image, your text is fast, and a little funny at that time. Instead of sending traffic to product pages, we are already promoting content. But there is a simple fact that you might not have thought: your potential customers do not want to route from your current page to your landing page.

Rich media: Rich media ads are banners (or pop-ups, skyscrapers, interstitials) created using dynamic tools such as Flash, HTML forms, Java, ASP, Shockwave, Javascript and other languages ​​and applications Advertisement etc.). And / or the function of advertising is beyond the ability of still or animated images. For example, rich media ads can include audio, user registration forms, multi-page Flash applications, or other more complex media. Rich media ads usually have higher CPM levels than simple image redirects.

First of all, would you allow me to post rich media ads on my site? Most publishers have no reason to ban rich media. High impact ads may be a bit distracting, but rich media ads can only be extended by user action (which usually means that unnecessary extensions will not occur).