Rhetoric of Images

Image rhetoric talks about pictures and images that a message may have. According to Roland Bates, the Latin image means to imitate something. Barth thinks the image is an analogy of others, and if their language has a language that gives them creative meaning, it will be a miracle. Bath believes that the image is the ultimate resurrection of life experience or mythical life thinking. Many think that images can not be compared with languages. That is because it is limited to the meaning of various things.

"Image rhetoric" is essentially an attempt to observe and understand the information contained in the image and the extent to which it is involved in creating the idea of ​​the world of ideology. "Rhetorical images" are focused on presentations. It has a very compressed image designed to take full advantage of the validity of the transfer information. Commercial ads contain their messages in a matter of minutes, so please use moving and serious images to convince us to buy this item. Therefore, advertisement is a very convenient intermediate for exploring ways to imitate ideology with visual image. Commercial advertising should be able to talk in discreet words, use predictable terms, and promptly disseminate that information. Coco Mademoisel perfume advertisement is generated by Chanel. The purpose of this campaign is to introduce new products to Chanel's world famous fragrance No. 5.

Read visual rhetoric. "Rhetorical studies" on "visual rhetorical studies" by Roland Barthes outlines how to read images. In visual rhetoric, there are three pieces of information written, expressed and meaningful (Barthes, 1977). The first message in writing can be used to directly describe what the image is; these are the words in the schedule profile that contain the user's name and age. More related to the dating - referral analysis, the written information can guide and guide the reader to be more likable (Barthes, 1977). Since images can be read in various ways, direct message is important for a schedule profile aimed at creating the desired impression. If successful, the written information (or lack of information) can persuade the reader to see the image in a manner consistent with one of the above ideal social threads.