Review of Funky Business by Jonas Ridderstråle

Introduction: Based on this project, Chapter 3 of "Funky Business" by Jonas Ridderstråle and Kjell Nordström will be strictly reviewed. In addition to this, the main arguments for choosing chapters will be pointed out. Research questions will be presented and answered by considering the authors' claims. After reading this book, I raised my own research question reflecting my personal interest in picking topics.

Many other people are proposing a similar strategy. For example, Swedish educators Jonas Ridderstråle and Kjell Nordström use similar reasoning in the 1999 book "Funky Business". For example, the "competitive element" of the Blue Ocean strategy is similar to the definition of "limited infinite aspect" of Funky Business. As Blue Ocean's strategy claims that the Red Sea strategy does not guarantee success, Funky Business explains "Competitive strategy is not going anywhere." Funky business believes that companies need to develop a "sensational strategy". According to Ridderstråle and Nordström, like the Blue Ocean strategy, the sensational strategy is to "play different games". Ridderstråle and Nordström also said the company's goal is to temporarily monopolize. Kim and Mauborgne explained that the company's goal is to make a blue sea that eventually turns red. This is the same idea expressed in analogy

I remember publishing interesting books in Romania in 2007 when two authors (Jonas Riderrstrale si Kjell Nordstrom) taught a clear X - ray photo of modern society. I am fascinated. It was made by the economics of Stockholm University. Therefore, the presentation of a new book to Kaudeamus Book Fair (Karaoke Capitalism) is not just a simple event, but an experience of enlightenment. Their declaration of the book is as follows. In the field of karaoke clubs companies and singles face the ultimate choice. Benchmarks and best practices will guide you to the middle. Do not duplicate - innovation!