Retail Strategies and Analyses for Amazon and Ebay

What is a retail strategy? The retail strategy is a clear plan for retailers to define markets. The retail strategy is aimed at building long-term relationships with customers. The retail strategy outlines the mission and vision of the retail organization. Elements of the retail strategy include retailers' plans to focus on retail portfolios and target segments of resources, including retail mix and sustainable competitive advantage. The strategic retail planning process includes definition of business tasks for situational audits, market appeal analysis, competitor analysis, and organization self-analysis identification.

Today's retail environment is a very unstable industry. Customers have the right to choose from various retailers and online selections. With the rise of the Internet and online retailers such as Amazon and eBay, information can quickly make purchase decisions at customers' fingertips. They have many choices. Part of this impulse is what customers need and they want to know that their clothes and other goods are responsible for production and ethical causes. People - especially young consumers - want to know that their clothes / goods are not assembled by labor-insecure child labor. A relatively new study by Nielsen replies that it is willing to pay the extent of additional products and services and demographics for companies that promise positive social and environmental impact.

Over the past decade, eBay has lost its competitiveness in the e-commerce industry compared to its competitors' Amazon. eBay and Amazon have different business models and strategies. eBay's platform business model mainly includes online payment methods such as online auction, fixed price sales, and Paypal. Amazon's retail business model includes online retailing in conjunction with Internet services such as Amazon Prime and Amazon Web Services, and collaboration with third-party vendors. In the fight against Amazon's e-commere, eBay has to decide which strategy to use to regain control: Maintain current business model platform or drastic to become a service provider Make changes

Pioneers in the creation and implementation of market models in real world business are eBay and Amazon, today's retail giants. In 1995 they were almost unaware that their innovative approach fundamentally changed the way sellers and buyers talked and bring real confusion in the retail industry. The unique business philosophy of digital technology turns ordinary online shopping into a special business. Just a few years later, the companies succeeded and transformed into a major B2C trading platform. In 1997, Amazon listed on Nasdaq and the price on the first day of trading increased to over $ 53. auction