Retail Shopping

Retail Shopping Retail shopping is to sell products and services directly to customers over the Internet. After the survey, the population of retail shopping has dramatically increased in the past few years. Along with the growing popularity, the network has quickly become a source of billions of dollars revenue for global enterprises.

Retailers: Retailers sell coffee directly to consumers through retail stores. These retail stores can be traditional Kirana stores (also called General Trade) or supermarkets and hypermarkets (called Modern Trade). For example. Due to the large number of purchases at large supermarket hypermarkets, companies are able to sell their products directly to channel members engaged in modern transactions, so it can be noted that channel allocation and costs are reduced It is important. In the image above, Nestlé uses two channel structures to distribute Nescafe's coffee to consumers. This depends on the area of ​​use and the resources available in that area. In Structure A, you can check further distribution from factory to product, distribution center (DC). Who will be supplied to wholesalers from DC to goods inventory move, super inventory? From wholesalers, the product will be transferred to the retailer.

The Distribution Services Division includes a number of large supermarkets, numerous medium sized wholesalers and retailers, as well as thousands of independent informal small retailers (sales kiosks) and street vendors (peddlers). Informal trade is taking place in urban areas and rural areas, but due to the development of ordinary retail stores such as shopping malls in particular, this field is rapidly modernizing. The Kenyan government implements restrictive trade policies on products such as corn and tea to develop and protect certain industries in this region. We will investigate whether such regulatory requirements will affect products or services. You will also learn about product standards and certifications, and labeling and labeling requirements. The Kenya Standards Bureau (KEBS) is in charge of the management and standardization of the quality of all import and local production products. Identify potential problems