Responsible Consumer and Travelers: Reflection on Holiday Consumption Experience

This article aims to explore my last consumer experience during Christmas and look back on it. Goals and recommendations for improving this experience are also pursued to integrate positive aspects and to prevent negative downside of consumption from occurring again. In many societies, consumerism is the mainstream ideology, consumers consume large quantities of goods, which can benefit the country by improving economic conditions. However, there are several consumer negative behaviors, climate change and increased solid waste are examples of the long-term impact of these behaviors.

Yes, travel experiences relate to mass consumption, consumer products or experience. A few years ago, I went to Tuscany and wanted to experience La dolce Vita - a sweet life. Instead I have experienced aggressive stalls, countless embarrassment, many foreigners, and hundreds of restaurants selling the same. There is nothing to eat. An espresso trip is not to find the best cafe, become a gourmet traveler, or experience the wisdom that should be in a particular place. There is a cafe that Joseph Stalin once visited in Zurich, Switzerland. Is it possible to visit there and experience the overall trend forever? Maybe not! No, for coffee trips I will use coffee as a means to explore the area. I recommend a beer or wine, but there are many possibilities that hurting people's judgment if there are a lot of alcohol. Coffee is just a delusion. Maybe this is Stalin's problem!

I am convinced that traveling must be intentional so that it is not another form of consumption. It is precisely consumption that the people striking on the trip stick to the most unique experience. Novelty is the sole goal of the journey, not a resource that is intentionally used. The novelty of places can and should be used to trigger existing frameworks, cast doubts and establish new meanings. In many cases, I feel that the trip is wasted, and I have a lot of experience like a meal starring Michelin.

It depends on whether food is being consumed as part of everyday life or being consumed in special circumstances, and rare cases are factors behind the influence on consumer experience (Marshall, 2005). For example, Williams (1997), food preparation and consumption for holidays are different from everyday life: when you are on vacation, people pay more attention to the food they consume and their families. Likewise, celebrations and festivals such as Thanksgiving (Wallendorf and Arnould, 1991) and Valentine's Day (Close and Zinkhan, 2006) experience food in a way different from everyday life. Various academic papers are also thought to have the potential to stimulate individual emotions if different sensory characteristics of chocolate are different (Thomson, 2007).