In 'rhetorical situation', Lloyd visor insists that vulgarizing the situation is like a situation constituting ethical behavior. As the act of acting, the same work is a reaction to a certain situation, it is rhetorical. (3) By defining the rhetorical situation like this, Bitzer believes that rhetoric is a means to change reality. (4) By using words, people can change reality through thinking and behavior.
Lloyd Bitzer began a conversation with an article titled "Rhetorical situation" in 1968. Bitzer wrote that rhetorical discourse exists throughout the context. He defines the rhetorical context as "a complex of people, events, things, and relationships that show actual or potential emergency situations." Contextually introduced discourses can limit human decisions or actions If that is the case, it is totally or partially eliminated Emergency Drastic Revision "There is a previous rhetorical situation in any rhetorical discourse.The rhetorical situation is an important physical and linguistic reaction, One example is that the president is focusing on health policy reform, which is an obvious problem.This situation is a situation in which the President is rhetorical about this issue In other words, rhetorical meaning is caused by an event.
In 1968, Lloyd Bitzer claimed that the discourse was determined by his rhetorical situation in an article titled "Rhetorical situation." Rhetorical situation means that rhetorical reactions can occur in every situation. He wants to understand the essence of the background of the decision. Bitzer said "There are words in this situation." Therefore, the situation controls what kind of rhetorical response will happen. In either case, there is appropriate response. In that case, the rhetor may or may not take action. Because discourse is created only as a response to a specific situation, he expresses the urgency of creating a discourse. Discourse depends on the meaning of the situation - its background, hence it is "embedded in this situation"