Research Project: Women In Advertisements

In the 21st century, the way of communication with the mass media is constantly evolving. As newspapers regain liveliness, are moving to an online platform, and TVs are on-line, consumers can look more freely than watch television guides, most media are gone. The public and they are getting control through camera phone and blog. However, advertising is part of the media and it is still possible to devote its efforts to various media, including magazines.

Advertisements make many claims about gender identity. Advertisements use visual images of men and women to attract our attention and persuasiveness. They actually predict gender and show how they think of male and female behaviors rather than actual behavior (Goffman, Erving.Gender advertisement). They are not selling the goods themselves, they sell hope, anxiety, and imagination. - Children understand that advertising business is constantly changing and growing like technology, but whether it will stop growing forever. The answer is no. Business has many important aspects, but in fact there are too many names. Developing business is not an easy task. The selling and buying of products is a half fight

Audience is the audience or reader of publications, advertisements, or other messages. In marketing and advertising, it is the specific consumer group within a given target market that is identified as a target or recipient of a particular advertisement or message. Wider market broadcasters will send specific messages to specific target audience, such as advertisements for women's children and spouses for body shops Mother's Day, not for the entire market including women.