Research paper on Nordstrom

Introduction Nordstrom is one of the top retailers in the United States. Due to its robust brand image and solid financial condition, Nordstrom is energetically working to expand the US and it is beginning to expand to the international market. Nordstrom offers state-of-the-art customer support and experienced sales staff. In order to maintain its position as the most successful high-end retailer in the United States, Nordstrom must continue looking for ways to improve brand image and customer satisfaction.

Nordstrom is a high-end retailer that implements a differentiated strategy by offering a superior customer experience in a luxury department store environment. Founded in 1901 by John W. Nordstrom, Nordstrom offers various clothing, shoes, cosmetics and accessories for men, women and children, and as of March 14, 2016, 323 stores in 39 states We opened a store. Two parts: Retail Jeffrey's boutique and clearance store including 118 Nordstrom stores in the US and 197 Nordstrom Rack store at Nordstrom.com, 3 Canadian full line stores, 5 Trunk Clubs, and 5 TrunkClub.com , And various payment products and services such as credit, Nordstrom brand private tag card, 2 Nordstrom VISA credit card, 1 debit card (Smith, D.)

Nordstrom is known for free in-store personal styling service. The idea is to spend a lot of time to promise, to enter the store, to browse "trends", and to try various costumes from the store. Nordstrom will promote detailed process and personal style focused on your style. Nordstrom's claim is "Yes, Stitch Fix is ​​easier, but our personal stylist can better understand your needs and get it from us. All stock" Of course, this logic is completely Ignoring - the new generation of men and women desire a less frictionable experience than Nordstrom offers

Nordstrom and Zappos are known for their high touch customer service. People asked Zappos (which helps employees work for footwear retailers) to order them for pizza - they have already been completed. Nordstrom allows customers to return tires to their shop, even if they do not sell tires. When you have an open interface, customers will bring new problems you can solve. The only real gap is now many users / noisy applications, and we may see more in the VR environment; we saw it in the game, and when the robot joins the conversation , It is confusing and attractive. Personal agents in business environments such as video conferencing will also be interesting.