In Othello, maintaining a good reputation is very important for many roles. Othello among them is very fascinated by this because we must respect the color of his skin more. When Isago challenges Desdemona's loyalty, Othello wants to obtain definitive proof of this claim. After all, Othello really did only change the reality of Iago planting. These views on the situation, events, things, and people separated Othello from the reality.
Reputation: The coordination between the company's identity and image created a good reputation. The reputation is built up over time and it differs from the image because it is recognized only at certain points in time. It is different from its identity as it is a product of internal and external choices. (Argenti 2009, p.84) Strong reputation has important strategic implications for the company, whether it will call attention to the attractive characteristics of the company and will charge higher or lower product prices whether the innovation program Service or implementation "(A. Aaker 1996, p. 51)
Fomburn (1996) defines the reputation as "an overall estimate the company holds by its members" and it may be formed based on "the company's net perception of the ability to meet the expectations of all stakeholders" I can do it. Dolphin (2004) says that this recognition is usually based on organizational behavior and omission, so "everything done by an organization directly affects its reputation." Other authors such as Bromley (2001) emphasize the different nature of reputation and explain the reputation as "Distribution of opinions about individuals or organizations".
As Abraham Lincoln said, the role is a tree, the reputation is a shadow. Your role is your true face and your reputation is what people think about you. Therefore, reputation is purely a function of perception, and the role is determined by action. The following are the 12 ethical principles cited by Josephson (2013). Loyalty Loyalty in the framework of other ethical principles. Ethical managers show trust by being faithful to their organization and the people they work with. Ethical administrators highly emphasize protecting and enhancing the legitimate and legitimate interests of their company and their colleagues
The corporate reputation is about the expectations and perceptions of hospital stakeholders for the individual ideals of stakeholders. The hospital's reputation is not necessarily communicated through any form of real knowledge, communication, or pure interaction within the company that may be communicated by various stakeholders outside the organization. Reputation management needs to include the concept of management and monitoring in order to get a good response from the community, patients, and other members of the community.