Reputation and Surviving a Small Business

The important thing is to respond quickly, understand the situation, and be honest. (Zarokian, 2013) Talking about negative things increases the awareness of the company. I am not saying that there is no bad publicity, but people would want to know how bad it is. It may intensify their interest and see the contents of all conversations. Under the worry of bad reputation, it will also put this business first and raise its awareness.

Creating an online reputation and managing the business: Companies are aware that superior online reputation is essential to survival and business. In today's society where social networking and other online tools are very common, companies need to be aware of online reputation to decide how acceptable they are from customers. It is important that companies effectively manage their online reputation, give their business competitive advantages of other industries, enhance their reputation as leaders of thought and industry experts, engage in business And to increase trust. Through a powerful social media strategy, companies gain a strong online reputation, build an appropriate platform, and effectively reach the target audience. This is essential for proper management and business continuity.

Benjamin Franklin once said, "There are a lot of good things needed to build a good reputation, you can lose it in one bad thing." However, there is a big difference between risk management (prevention of reputation problems through good reputation) and crisis management (resolution of reputation problems only in times of crisis). Prior to the crisis, companies need to be highly acclaimed so that they can enjoy the benefits of "consumer preferences, support, profits in times of crisis and controversy, and future value of the market ..." . (Focus magazine business). We can analyze the example of BP and Toyota and understand what to do - how to do strongly and confidently to maintain reputation.